Grade: 11
Semester: 2nd Semester
Subject Title: Principles of Marketing (PM)
No. of Hours/Semester: 80 hours
Pre-requisites: Economics, Organization and Management
Subject Description: The course deals with the principles and practices in marketing goods and services. It also focuses on the development of integrated marketing programs that will help grow businesses.
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TOPIC
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Notes/Slide Deck/
References
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Related Links
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Supplementary
Materials and Tools
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1. MARKETING
PRINCIPLES AND STRATEGIES
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Lesson 1-2:
Marketing and Its Traditional Approaches
Lesson 3: Goals
of Marketing
Lesson 4:
Contemporary Approaches to Marketing
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Link 1
Link 2
Link 3
Link 4
Link 5
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Lesson Plan
Quiz 1
Quiz 2
Quiz 3
Activity 1
Activity 2
Activity 3
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2. CUSTOMER
RELATIONSHIP: CUSTOMER SERVICE
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Lesson5:
Relationship Marketing
Lesson 6:
Customer Value
Lesson 7:
Customer Relationship Development Strategies
Lesson 8:
Customer Service Strategy in the Philippine Business Enterprise
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Slide Deck 1
Slide Deck 2
Slide Deck 3
Slide Deck 4
Slide Deck 5
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Link 1
Link 2
Link 3
Link 4
Link 5
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Lesson Plan
Quiz 1
Quiz 2
Quiz 3ace
Activity 1
Activity 2
Activity 3
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3. MARKET
OPPORTUNITY ANALYSIS AND CUSTOMER ANALYSIS
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Lesson 9:
Strategic Marketing Vs. Tactical Marketing
Lesson 10: The
Marketing Environment
Lesson 11:
Marketing Research
Lesson 12-13:
Consumer and Business Analysis
Lesson 14-15:
Marketing Segmentation, Targeting and Positioning
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Slide Deck 1
Slide Deck 2
Slide Deck 3
Slide Deck 4
Slide Deck 5
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Link 1
Link 2
Link 3
Link 4
Link 5
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Lesson Plan
Quiz 1
Quiz 2
Quiz 3
Activity 1
Activity 2
Activity 3
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4. THE MARKETING
MIX
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Lesson 16: Product
Lesson 17: Pricing
Lesson 18: Distribution
Lesson 19:
Promotion
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Slide Deck 1
Slide Deck 2
Slide Deck 3
Slide Deck 4
Slide Deck 5
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Link 1
Link 2
Link 3
Link 4
Link 5
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Lesson Plan
Quiz 1
Quiz 2
Quiz 3
Activity 1
Activity 2
Activity 3
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5. MANAGING THE
MARKETING EFFORT
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Lesson 20-21: Market
Analysis and Planning
Lesson 22-23:
Marketing Implementation and Control
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Slide Deck 1
Slide Deck 2
Slide Deck 3
Slide Deck 4
Slide Deck 5
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Link 1
Link 2
Link 3
Link 4
Link 5
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Lesson Plan
Quiz 1
Quiz 2
Quiz 3
Activity 1
Activity 2
Activity 3
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6. WRITING AND
PRESENTING MARKETING PLAN
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Slide Deck 1
Slide Deck 2
Slide Deck 3
Slide Deck 4
Slide Deck 5
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Link 1
Link 2
Link 3
Link 4
Link 5
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Lesson Plan
Quiz 1
Quiz 2
Quiz 3
Activity 1
Activity 2
Activity 3
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***********************************************************
Tutorial Videos (available soon)
Student's Presentation
Activities
To download, click the link, you will be redirected to another page, wait for 5 seconds countdown to end the advertisement then click "SKIP AD"
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Hi po thank you for sharing your Lp maam It hought hindi ko pwede i download dahil may password ang pag view but when I click the Download button gumana naman pala...Thanks a lot po
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