Principles of Marketing


Grade: 11 
Semester: 2nd Semester
Subject Title: Principles of Marketing (PM) 
No. of Hours/Semester: 80 hours
Pre-requisites: Economics, Organization and Management

Subject Description: The course deals with the principles and practices in marketing goods and services. It also focuses on the development of integrated marketing programs that will help grow businesses.
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TOPIC
Notes/Slide Deck/
References
Related Links
Supplementary Materials and Tools
1. MARKETING PRINCIPLES AND STRATEGIES



Lesson 1-2: Marketing and Its Traditional Approaches

Lesson 3: Goals of Marketing

Lesson 4: Contemporary Approaches to Marketing



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Lesson Plan
Quiz 1
Quiz 2
Quiz 3
Activity 1
Activity 2
Activity 3
2. CUSTOMER RELATIONSHIP: CUSTOMER SERVICE



Lesson5: Relationship Marketing

Lesson 6: Customer Value

Lesson 7: Customer Relationship Development Strategies

Lesson 8: Customer Service Strategy in the Philippine Business Enterprise
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Slide Deck 2
Slide Deck 3
Slide Deck 4
Slide Deck 5

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Lesson Plan
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3. MARKET OPPORTUNITY ANALYSIS AND CUSTOMER ANALYSIS



Lesson 9: Strategic Marketing Vs. Tactical Marketing

Lesson 10: The Marketing Environment

Lesson 11: Marketing Research

Lesson 12-13: Consumer and Business Analysis

Lesson 14-15: Marketing Segmentation, Targeting and Positioning
Slide Deck 1
Slide Deck 2
Slide Deck 3
Slide Deck 4
Slide Deck 5

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Lesson Plan
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4. THE MARKETING MIX



Lesson 16: Product

Lesson 17: Pricing

Lesson 18: Distribution

Lesson 19: Promotion
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Lesson Plan
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5. MANAGING THE MARKETING EFFORT



Lesson 20-21: Market Analysis and Planning
Lesson 22-23: Marketing Implementation and Control
Slide Deck 1
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Slide Deck 4
Slide Deck 5

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Lesson Plan
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6. WRITING AND PRESENTING MARKETING PLAN



Slide Deck 1
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Slide Deck 3
Slide Deck 4
Slide Deck 5

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Lesson Plan
Quiz 1
Quiz 2
Quiz 3
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Tutorial Videos (available soon)
Student's Presentation
Activities


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10 comments:

  1. whats the password po? thanks

    ReplyDelete
  2. What will i put on the password?

    ReplyDelete
  3. Good Evening. I really find your materials very useful po. I hope you share your passwoord sana. Thanks po.

    ReplyDelete
  4. maam can you send me the lesson plan and quizzes i cant download the links thank you bok.comia@gmail.com

    ReplyDelete
  5. maam i would like to ask for the copy of quiz and activity in every lesson...you can reach me at jesselmbarros@gmail.com
    thank you very much...

    ReplyDelete
  6. Hi po thank you for sharing your Lp maam It hought hindi ko pwede i download dahil may password ang pag view but when I click the Download button gumana naman pala...Thanks a lot po

    ReplyDelete

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